SOCIAL MEDIA STRATEGY PROPOSAL

During my time with Peridot Circle Consulting, I have not been in charge of running social media but I have been asked to advise on some of the strategy and how to repurpose the content I was producing with Janet and Linda for the podcast/blog/YT pieces. My client was working with a marketing coach who suggested they shoot for 15 pieces of social media content per piece but they needed some direction on how to make that many assets. I suggested these 15 types of social media assets to be used. The proposal was enacted in large part and PCC's LinkedIn page grew by ~200 followers during 2024 (This is in large part due to the implementation and work of my colleague Stephanie Willmore who also used her own strategy of outreach to grow the page).