EMAIL MARKETING SEQUENCE TEMPLATE - CONTENT

To amplify the visibility and use of PCC's podcast/blog/YT pieces, I developed a comprehensive email strategy for their content to be promoted. The content pieces featured guest speakers on their podcast (which was repurposed into a blog and a YT video). As part of the email strategy, three emails were sent to the guest (Schedule & Promotional Prep, "It's Live", and Here's a Gift to Say Thank You) and five emails for the list (Storytelling/Tease Topic, "It's Live", Leadership Transformation Conversation Invite [for the webinar], and two reminders emails for the event). The strategy yielded massive results, with one of the events enticing over 30 people to sign-up for the free webinar. Most of the webinar's were a Q&A on the topic discussed in the content piece, and had 5-10 attendees of warm leads from PCC's email list. Prior to this campaign, a generic email was sent announcing a new blog (but the email list was largely unutilized). I have included a few screenshots of some of the form I created for this, but not all of it.